Built from experience, not assumptions
ADI was created by two academics who became accidental experts in the creator economy. When their daughter Daniela started building an audience as a young athlete and content creator, they couldn't find tools that handled both the business complexity AND the safety requirements. So they built ADI themselves — first for their family, now for yours.
Mom
Former professional tennis player, D1 athlete, professor with a doctorate in athlete burnout prevention
Dad
Marine veteran, serial entrepreneur, doctorate in IT leadership